Is your pitch ready?

Our pitch readiness checker helps you compare your pitch against the contents of a typical seed round pitch deck.

Reflect on what's included in your pitch deck and then answer the following questions. We'll provide you with a readiness rating for your pitch.

Opportunity

Market

Business

Strengths

Ask

Presentation

Problem

Describe the problem and its impact on people in the real world. Explain why current solutions aren't working.

Have you explained the problem in a way that is easily understood without any context?

Have you made it clear who has the problem and how it’s affecting their lives?

Have you captured how the problem is impacting the planet?

Have you quantified the magnitude of the problem?

Solution

Share the big picture of how your solution works and why it's better than any other approach.

Have you laid out a clear vision for your business? (a higher-order, outward-facing, long-term, positive future that your business will create)

Have you described your unique approach to solving the problem?

Have you identified the alternatives available to your customers and the problems within these?

Have you shown how you will get customers to switch to your solution?

Product

Bring your product to life and show how it builds a bridge between the problem and the solution.

Have you described your product in a way that is easily understood without any context?

Have you defined how your product is better than existing solutions?

Have you captured the benefits of the key features of your product?

Have you laid out a roadmap that incrementally delivers your vision?

Why now?

Help your audience understand the unique factors that make now the perfect moment for this solution.

Have you noted the trends and tailwinds that are changing the market where you operate?

Have you captured why there is an opportunity in this market right now?

Have you shown a good reason why your product is needed for the planet right now?

Opportunity

Market

Business

Strengths

Ask

Presentation

Market Size

Outline the product's potential based on the total size of the market, your addressable portion and the customers you expect to be able to reach.

Have you explained your revenue model and pricing structure?

Have you defined the size and composition of your market (TAM, SAM, SOM)?

Have you noted how you will grow your SOM and SAM?

Have you captured what makes this market exciting?

Competitors

Demonstrate that you have considered how to address your competitors strengths, including inertia.

Have you identified your competitors?

Have you defined how you compare to your competitors?

Have you identified what’s unique about your product that gives you a competitive advantage that cannot be easily copied?

Have you noted your competitors’ market share and how you will capture market share and defend it from competitors?

Opportunity

Market

Business

Strengths

Ask

Presentation

Business Model

Show how your business will generate revenue. Demonstrate credibility by considering best and worst models.

Have you shown how you manufacture your product (or deliver your service)?

Have you included how you monetise your product (or service)?

Have you explained how you make money?

Have you noted how you acquire customers?

Have you explained how you create a positive impact?

Go-To-Market

Describe how you plan to grow your customer base from zero. Show that you know how to get there from here.

Have you shown how customers will decide to buy your product (Sales)?

Have you explained how customers will get to use your product (Distribution)?

Have you captured the costs to achieve the volumes of business you are projecting in your SOM?

Have you defined how customers will learn about your product (Marketing)?

Have you noted major events that will drive growth (events, product releases, partnerships, new markets, etc.)?

Financials

Estimate the financial growth you expect to achieve over the next 3-5 years. Be clear and credible about what you aim to achieve and what it will cost to get there.

Have you captured where you are today ($ raised, $ revenue, FTEs, $ burn, runway)?

Have you created 5-year projections of your profit and loss?

Have you highlighted key milestones of your business (break-even, GTM activity, etc)

Have you broken down how you plan to use the funds you’re raising?

Opportunity

Market

Business

Strengths

Ask

Presentation

Team

Establish that your team that can successfully execute your vision. Talk about the skills and experience that they bring, what they've done in other companies and the relationships that will help guide you to success.

Does your team composition reflect the solution you have identified?

Have you noted advisors that unlock huge growth opportunities?

Have you captured the unique and relevant skills and experience of your team?

Have you summarised your team’s super powers?

Is it clear why your team cares about the problem, why you’re competent at solving it and how you are committed to doing so?

Traction

Show that you already have momentum that funding will help you accelerate. Share key metrics or milestones that you've already achieved.

Have you shown proof that your business is working?

Have you captured how your learnings led to your current business model?

Have you explained how you’ve been able to repeat these successes?

Have you shown evidence that you have succeeded at over-coming difficult obstacles? Technical breakthroughs, key client wins, etc

Opportunity

Market

Business

Strengths

Ask

Presentation

Funding

Now that your audience is excited about the opportunity, reassured about the risks and clear how you plan to accelerate, you are ready to discuss the funding you are looking for.

Have you captured how much you need to achieve your vision and build the business?

Have you identified the top 3-4 things that you will do with the funding?

Have you explained the results that your business will get from spending that money?

Opportunity

Market

Business

Strengths

Ask

Presentation

Where should we send your results?

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